Identity and logo design: making your brand visible to your audience

Susan Walker, Richard Young's wife, is a jeweller and while working on his site I decided to experiment with her initials in an attempt to come up with an interesting mark. Susan was never a client and never saw this but I really like what you see above.

A moment's inspiration during a yoga class provided the concept behind this logo for Yoga School Centred Space. I like this.

I had a play around with 0404 Creative's logo while I worked there with Simon Deverell. It was unused but I quite like the results.

"A Joard is a job board. You can put a Joard on your site. We take 1/4, you take 3/4. We do all the leg work, hosting and admin. You make money while you sleep." David Stone, founder of Joard.com

Security specialists "Critical Training" needed an identity that clearly represented their company's role.

London clubnight "Practical" wanted a unique and distinctive logo that could be re-skinned repeatedly to stay fresh in appearance.

An early one this for a club night in Brighton put on by the record label Tru-Thoughts.

Fashion and Music PR company "Fix PR" needed an edgy logo to separate themselves from their competitors.